Advertising and Website Updates
The key to photography is understanding the visual connections that need to be made.
Most anyone can take a half decent picture and post it on the web. Cameras are really clever in getting the exposure right, focusing and even giving you programs to download the images.
The real question becomes:
Does the image connect my business with my customer ?
Before I even think about picking up a camera, there are a lot of questions to be asked:
What sort of business are you? Who are your customers ? What is your demographic? What are the trends in your industry ? Do you sell volume ? Are you a boutique trader ? etc.
More than ever before, people connect visually. Trouble is, there are millions of images out there, and most are sending the wrong message. Only by understanding your business can I really construct and image or set of images that will connect with your customers so they get to know you before picking up the phone.
Performed during normal business hours, the photographic session also includes retouched high resolution files.
The majority of assignments are completed within an hour.
The first hour is charged at $200. Additional time at $150 p/hour is not necessary in most cases where subjects and subject matter is available at hand.
Some Recent assignments:
One of the benefits of my job is getting to see a business beyond the front desk veneer that customers usually see. Vets on Parker is an unassuming practice in Parker Street Templestowe that has all the usual facilities you … Continue reading →
Greg Mills really hasn’t stopped since the days of Young Talent Time. Now a composer and many other things aside, Greg is forging ahead with his musical career and assisting other young musicians
Gary, a mortgage broker at Capital Trust, is a down to earth person who speaks to people as human beings. A person to person type of guy, he has built his business on referrals rather than glossy advertising.
The Office Buddy is a bit like having a virtual office. Donna, the director is a bubbly livewire who promotes the idea you can literally run your office in your pyjamas
Synkd is a company that will look after all your graphic design needs, right up to printing. With extensive experience working on campaigns for the City of Melbourne and other businesses, Vanessa has a wealth of knowledge available at very … Continue reading →
Mia Mia is an Aboriginal Art Gallery located in Westerfolds Park, Templestowe. Aside from an amazing display of art and a great café, the gallery promotes cultural education and is active in the community. These images are a regular gathering … Continue reading →
Regal Bedding have a new range called Healthy life Mattresses. Rob, the director described them as being the best on the planet. Big claim, but having tried them out on this shoot, I’ m starting to believe it. Thanks to … Continue reading →
I didn’t need to ask Chris about the quality of his electrical work – his clients did all the talking on this shoot. On time, neat, quality…..all the boxes we like to tick when engaging a comtractor. Nice job Chris … Continue reading →
Following these guys around to photograph what they do was quite an education. Particularly impressed by the safety procedures, checklists and friendly team. The next time I want to get rid of spiders, wasps or other pests, they’ll be getting … Continue reading →
Dr Munteanu originally called for a portrait to place on her website. As with all of my business assignments, I wanted to visually connect her business with her potential customers. Visually describing a business means getting to know what people … Continue reading →
Saturday the 13 of August was a huge night in the City of Manningham as Bill Larkin was awarded the title of “Freeman”. Being a Freeman is the highest honor that can be given to anyone by the council. With … Continue reading →
This shoot was part 2 of ESCO’s product range. The products are used primarily in medical situations. Currently, they are being installed in the Royal Childrens Hospital, Melbourne and the new Brisbane hospital.
The Melbourne launch of the newly created Global Mobility Network, an international portal of information, links and resources for Global Mobility Professionals. Guests included human resource managers, relocation service providers, migration agents, accommodation providers, cross cultural and educational consultants as … Continue reading →
Originally I was asked to photograph a set of cabinets for ESCO to update their marketing brochures. After a short discussion I discovered a bewildering array of components this company supplies for use in the medical and computing areas of … Continue reading →
OK, so this isn’t like any of my other entries. The work displayed here is not mine. They are the creation of Carole Felmy, a digital artist. An amazingly talented person, Carole has put together a collection of works which … Continue reading →
Real Wealth Australia is a business and the name of a best-selling book by Helen Collier-Kogtevs. This shoot, done in the comfort of Helens office was to provide fresh images for the company website and marketing materials. From my brief … Continue reading →
Basil Griffith, founder of Centrepiece By Design, is a genius of artistic proportions. Like any true artist, his centrepieces cannot be viewed by their audience until they are perfectly complete. His website opens with “Inspired by beauty and created with … Continue reading →
Marcus Bird, business coach and founder of Intrinsic Success has a wide and varied background in helping other people. Whilst he does a lot of one on one coaching, his background is founded on solid personal experience. From running his … Continue reading →
Take a couple of executive chefs, an architect designed building set amongst the vines, a lot of passion and there is a recipe for a great restaurant. Shot on their opening night, the owners wanted to capture the feeling and … Continue reading →
Ultrasound Training Solutions is a facility operated by ultrasound and physician specialists UTS provides medical specialist doctors with high quality theoretical knowledge and practical scanning skills that can be immediately employed in the operating environment. Part of updating their website … Continue reading →
Twilight is said to be the best time to photograph houses. With the contrast of colours and warmth, it’s easy to see why. Here, the home was set on acreage with large outdoor entertaining areas, pool & tennis court. For … Continue reading →
4 Walls is a building and construction company of prestige architect designed homes From inner city apartments to bush homes and extensions, 4 Walls is small enough to maintain a personal relationship with the client through their building journey The … Continue reading →
Green Sage, a cafe in Templestowe, first opened its doors in December 2010. The brief for this shoot was to capture images for their website which showed the food, coffee and general atmosphere. It also had to reflect the ‘organic’ … Continue reading →
The brief was simple – Show that we are an organisation that conducts business training to update the website. Given that the shoot required portraits, client interaction, and the facilities, we chose their city offices on a normal working day … Continue reading →
The Lord Mayors Charitable Trust Foundation was established to assist charitable organisation in local areas. The shoot pictured here was a recognition of the organisers, charities and the assistance given by the fund. Shot for the Manningham City Council, the … Continue reading →
KS Build are builders of homes and extensions. With a depth of experience they deal with high quality dwellings where the emphasis is on detail. The home pictured here in the prestigious suburb of Canterbury was shot to update their … Continue reading →
Sometimes hunting for a house is more than the house itself. At around a hundred years old, this weatherboard house has another special feature. Perched on top of a hill in Daylesford with substantial land, the house was all about … Continue reading →
A natural oasis in the middle of the suburbs Having photographed the house interior, it was time to describe it’s attracting character. Gum trees, feature lamp, extensive gardens and natural dappled lightshow this to be one relaxing home to live … Continue reading →
These shots were taken for Ballara Receptions in Eltham to update their menu album. Along with the food we photographed samples of the table settings and incorporated images of the chapel. Fresh images are requested on a regular basis to … Continue reading →
Some jobs are less glamorous than others, but still exciting. The brief was to get images to update the website of Workplace Access and Safety. The company fabricates and installs safety access structures primarily for working on rooftops. They also … Continue reading →
A wedding celebrant, Heather needed a new image to update her website and business cards. With a portable background and lights, this portrait was shot in a suburban lounge room and the final images were delivered in under 24 hours.
Immerse, in Dixons Creek, has always had a great following and a knack for doing things pepole just love. On a hot summers day, Immerse staged a festival that saw its lawn paddocks filled to capacity with cars. Lots of … Continue reading →